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Marketing

Programme Delivery

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MSc/PG Dip/PG Cert (online)

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This guide details the modules on offer for completion of our
Postgraduate Certificate, Postgraduate Diploma and MSc degrees. All modules are worth 15 credits each and will span a six to seven week teaching period.

Content

We have placed the modules into three different groups as illustrated by the sections/colours. Modules within these groups can be studied in any order.

The Postgraduate Certificate in Marketing (60 credits) is achieved through completion of the four navy blue modules (Group 01) in the table to the right.

The Postgraduate Diploma in Marketing (120 credits) is achieved through completion of the four navy blue modules (Group 01) in the table to the right, plus any four modules from the red (Group 02) and light blue groups (Group 03). Students must complete the modules in the navy blue group (Group 01) before moving on to their options.

The MSc in Marketing (180 credits) is achieved through completion of all 12 modules in the course, four in the navy blue group (Group 01), four options from the red group (Group 02), and the remaining four in the light blue group (Group 03). Students must complete the modules in the navy blue group (Group 01) before moving on to the remaining red (Group 02) and light blue modules (Group 03). We would ordinarily recommend that students study all the navy blue modules (Group 01), then all the red modules (Group 02), then all the light blue modules (Group 03) in order to move smoothly through the course. Students will, however, be able to take the last eight red (Group 02) and light blue modules (Group 03) in any order to allow for flexible progression through the programme.

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Corporate Law (style def) (global)

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Group

Module Name

PG Cert

PG Dip

MSc

01[[row span 4]] [[Corporate Law]]

Consumer Behaviour [[Corporate Law]]

C [[Corporate Law]]

Marketing Strategy and Planning [[Corporate Law]]

C [[Corporate Law]]

Marketing Theory and Practice [[Corporate Law]]

C [[Corporate Law]]

Research in Marketing [[Corporate Law]]

C [[Corporate Law]]

02[[row span 4]] [[Commercial Law]]

Digital Marketing [[Commercial Law]]

X [[Commercial Law]]

Choice of additional four
modules from this
group [[row span 8]]

C [[Commercial Law]]

Marketing Analytics [[Commercial Law]]

X [[Commercial Law]]

C [[Commercial Law]]

Services in Marketing [[Commercial Law]]

X [[Commercial Law]]

C [[Commercial Law]]

International Marketing [[Commercial Law]]

X [[Commercial Law]]

C [[Commercial Law]]

03[[row span 4]] [[Enforced Break]]

B2B Marketing [[Enforced Break]]

X [[Enforced Break]]

C [[Enforced Break]]

Brand Managemet [[Enforced Break]]

X [[Enforced Break]]

C [[Enforced Break]]

Sustainability & Ethics [[Enforced Break]]

X [[Enforced Break]]

C [[Enforced Break]]

Marketing Communications [[Enforced Break]]

X [[Enforced Break]]

C [[Enforced Break]]

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C = Compulsory X = Not available

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Each module swings around on a regular basis to allow for greater flexibility in programme delivery, and student choice. For instance, you’ll note that the Marketing Strategy and Planning module delivered in October 2023, also appears in June 2024, then again in March 2025 and so on. The table below outlines which modules will run in the various intakes through the year.

Content

NOTES

You can start your studies on any one of the four navy blue modules (Group 01) according to which one is running in your chosen intake.
All four modules in the each of the groups run on repeat. This means that you’ll always be able to study all four navy blue modules (Group 01) consecutively without having to take a break. Students studying for the certificate will exit here.
Once you’ve studied all of the first four modules in the navy blue group (Group 01), you’ll be able to move on to the red (Group 02) and light blue groups (Group 03).
- If you’re studying the Postgraduate Diploma, some of your chosen modules may be running at the same time. As you are only able to take one module in each teaching period, please speak to your Student Success Advisor in advance of choosing your options to discuss whether your preferred modules will increase your time to graduation.
- If you’re studying on the master’s degree, and you aren’t planning on taking a break, we recommend that you study all the navy blue modules (Group 01), then all the red modules (Group 02), then all the light blue modules (Group 03) in order to move smoothly through the course. This avoids any potential conflict in the delivery of modules that may force you to take a break from the course.
Please note that King’s College London reviews the modules offered on a regular basis to provide up-to-date, innovative and relevant programmes of study. As a result, modules offered may be subject to change. We suggest you keep an eye on the course finder on our website for any updates. This PDF was produced in September 2024. Although it was up to date at the time it was produced, please make sure you check our website or contact us directly for the very latest information before you commit yourself to any of our courses.

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2023 Teaching Window [[col span 4]]

September

Consumer Behaviour [[Module Group 1]]

Digital Marketing [[Module Group 2]]

B2B Marketing [[Module Group 3]]

October

Marketing Strategy and Planning [[Module Group 1]]

Marketing Analytics [[Module Group 2]]

Brand Management [[Module Group 3]]

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2024 Teaching Window [[col span 4]]

January

Marketing Theory and Practice [[Module Group 1]]

Services in Marketing [[Module Group 2]]

Sustainability & Ethics [[Module Group 3]]

March

Research in Marketing [[Module Group 1]]

International Marketing [[Module Group 2]]

Marketing Communications [[Module Group 3]]

May

Consumer Behaviour [[Module Group 1]]

Digital Marketing [[Module Group 2]]

B2B Marketing [[Module Group 3]]

June

Marketing Strategy and Planning [[Module Group 1]]

Marketing Analytics [[Module Group 2]]

Brand Management [[Module Group 3]]

September

Marketing Theory and Practice [[Module Group 1]]

Services in Marketing [[Module Group 2]]

Sustainability & Ethics [[Module Group 3]]

October

Research in Marketing [[Module Group 1]]

International Marketing [[Module Group 2]]

Marketing Communications [[Module Group 3]]

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2025 Teaching Window [[col span 4]]

January

Consumer Behaviour [[Module Group 1]]

Digital Marketing [[Module Group 2]]

B2B Marketing [[Module Group 3]]

March

Marketing Strategy and Planning [[Module Group 1]]

Marketing Analytics [[Module Group 2]]

Brand Management [[Module Group 3]]

May

Marketing Theory and Practice [[Module Group 1]]

Services in Marketing [[Module Group 2]]

Sustainability & Ethics [[Module Group 3]]

June

Research in Marketing[[Module Group 1]]

International Marketing [[Module Group 2]]

Marketing Communications [[Module Group 3]]

September

Consumer Behaviour [[Module Group 1]]

Digital Marketing [[Module Group 2]]

B2B Marketing [[Module Group 3]]

October

Marketing Strategy and Planning [[Module Group 1]]

Marketing Analytics [[Module Group 2]]

Brand Management [[Module Group 3]]

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2026 Teaching Window [[col span 4]]

January

Marketing Theory and Practice [[Module Group 1]]

Services in Marketing [[Module Group 2]]

Sustainability & Ethics [[Module Group 3]]

March

Research in Marketing [[Module Group 1]]

International Marketing [[Module Group 2]]

Marketing Communications [[Module Group 3]]

May

Consumer Behaviour [[Module Group 1]]

Digital Marketing [[Module Group 2]]

B2B Marketing [[Module Group 3]]

June

Marketing Strategy and Planning [[Module Group 1]]

Marketing Analytics [[Module Group 2]]

Brand Management [[Module Group 3]]

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Taking a break

Content

We understand that many of our students studying on these programmes will also have full-time time work and family commitments. In order to give you the flexibility you need to be able to fit these courses around your daily lives, we’ve designed these programmes to be delivered part-time and in a more flexible pattern than you might experience on a traditional on-campus course.

We’ve given you the option to take breaks from study to accommodate those big work projects or family events. We would note though, that while our model is designed to help you get back on to the programme as quickly as possible, any pause in study will delay your graduation date. Please get in touch as soon as possible with your dedicated Enrolment Advisor (if you haven’t started yet) or Student Success Advisor (if you’ve started studying on the course) if you’re considering taking a break. We’ll help you understand the amount of time that will be added on to your studies as a result of the interruption, and will work with you to ensure that your return is as seamless and as expedient as possible.

We’ve illustrated a few examples to help you understand the impact of taking a break from the course.

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Example one - Not taking a break

Content

Student begins in September 2023 and studies all modules in consecutive order without any breaks.

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2023 Teaching Window [[col span 4]]

September

Consumer Behaviour [[Module Group 1]]

Digital Marketing [[Break period]]

B2B Marketing [[Break period]]

October

Marketing Strategy and Planning [[Module Group 1]]

Marketing Analytics [[Break period]]

Brand Management [[Break period]]

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2024 Teaching Window [[col span 4]]

January

Marketing Theory and Practice [[Module Group 1]]

Services in Marketing [[Break period]]

Sustainability & Ethics [[Break period]]

March

Research in Marketing [[Module Group 1]]

International Marketing [[Break period]]

Marketing Communications [[Break period]]

May

Consumer Behaviour [[Break period]]

Digital Marketing [[Module Group 2]]

B2B Marketing [[Break period]]

June

Marketing Strategy and Planning [[Break period]]

Marketing Analytics [[Module Group 2]]

Brand Management [[Break period]]

September

Marketing Theory and Practice [[Break period]]

Services in Marketing [[Module Group 2]]

Sustainability & Ethics [[Break period]]

October

Research in Marketing [[Break period]]

International Marketing [[Module Group 2]]

Marketing Communications [[Break period]]

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2025 Teaching Window [[col span 4]]

January

Consumer Behaviour [[Break period]]

Digital Marketing [[Break period]]

B2B Marketing [[Module Group 3]]

March

Marketing Strategy and Planning [[Break period]]

Marketing Analytics [[Break period]]

Brand Management [[Module Group 3]]

May

Marketing Theory and Practice [[Break period]]

Services in Marketing [[Break period]]

Sustainability & Ethics [[Module Group 3]]

June

Research in Marketing[[Break period]]

International Marketing [[Break period]]

Marketing Communications [[Module Group 3]]

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Example two - Taking a break

Content

Student begins in September 2023 and opts out of two teaching periods in the first carousel.

Content

01 October 2023
The student opts out of the October 2023 teaching period.

02 January 2024
The student rejoins in January 2024 and continues with carousel 1.

03 May 2024
The student has already completed Consumer Behaviour. They could consider taking Digital Marketing in carousel 2, however, to allow for the quickest journey to graduation, they opt out of the May 2024 teaching period.

04 June 2024
The student rejoins in June 2024 and continues to completion.

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2023 Teaching Window [[col span 4]]

September

Consumer Behaviour [[Module Group 1]]

Digital Marketing

B2B Marketing

October

Marketing Strategy and Planning [[Break period]]

Marketing Analytics [[Break period]]

Brand Management [[Break period]]

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2024 Teaching Window [[col span 4]]

January

Marketing Theory and Practice [[Module Group 1]]

Services in Marketing

Sustainability & Ethics

March

Research in Marketing [[Module Group 1]]

International Marketing

Marketing Communications

May

Consumer Behaviour [[Break period]]

Digital Marketing [[Break period]]

B2B Marketing [[Break period]]

June

Marketing Strategy and Planning [[Module Group 1]]

Marketing Analytics

Brand Management

September

Marketing Theory and Practice

Services in Marketing [[Module Group 2]]

Sustainability & Ethics

October

Research in Marketing

International Marketing [[Module Group 2]]

Marketing Communications

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2025 Teaching Window [[col span 4]]

January

Consumer Behaviour

Digital Marketing [[Module Group 2]]

B2B Marketing

March

Marketing Strategy and Planning

Marketing Analytics [[Module Group 2]]

Brand Management

May

Marketing Theory and Practice

Services in Marketing

Sustainability & Ethics [[Module Group 3]]

June

Research in Marketing

International Marketing

Marketing Communications [[Module Group 3]]

September

Consumer Behaviour

Digital Marketing

Sustainability & Ethics [[Module Group 3]]

October

Marketing Strategy and Planning

Marketing Analytics

Marketing Communications [[Module Group 3]]

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Example three - Taking a break

Content

Student begins in September 2024 and opts out of one teaching period in the second carousel and temporarily moves on to the third carousel.

Content

01 June 2024
The student opts out of the June 2024 teaching period.

02 September 2024
The student rejoins in September 2024 and continues with carousel 2.

03 January 2025
The student moves on to carousel 3 as they have already taken the carousel 2 module.

04 March 2025
The student returns to carousel 2 to complete the module they opted out of previously.

05 September 2025
The student is on an enforced break as they have taken all modules in this teaching period.

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2023 Teaching Window [[col span 4]]

September

Consumer Behaviour [[Module Group 1]]

Digital Marketing

B2B Marketing

October

Marketing Strategy and Planning [[Module Group 1]]

Marketing Analytics

Brand Management

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2024 Teaching Window [[col span 4]]

January

Marketing Theory and Practice [[Module Group 1]]

Services in Marketing

Sustainability & Ethics

March

Research in Marketing [[Module Group 1]]

International Marketing

Marketing Communications

May

Consumer Behaviour

Digital Marketing [[Module Group 2]]

B2B Marketing

June

Marketing Strategy and Planning [[Break period]]

Marketing Analytics [[Break period]]

Brand Management [[Break period]]

September

Marketing Theory and Practice

Services in Marketing [[Module Group 2]]

Sustainability & Ethics

October

Research in Marketing

International Marketing [[Module Group 2]]

Marketing Communications

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2025 Teaching Window [[col span 4]]

January

Consumer Behaviour

Digital Marketing

B2B Marketing [[Module Group 3]]

March

Marketing Strategy and Planning

Marketing Analytics [[Module Group 2]]

Brand Management

May

Marketing Theory and Practice

Services in Marketing

Sustainability & Ethics [[Module Group 3]]

June

Research in Marketing

International Marketing

Marketing Communications [[Module Group 3]]

September

Consumer Behaviour [[Break period]]

Digital Marketing [[Break period]]

Sustainability & Ethics

October

Marketing Strategy and Planning

Marketing Analytics

Marketing Communications [[Module Group 3]]

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Content (copy extra small)

Disclaimer: This document was updated in September 2024. It contains information on the Marketing MSc/PG Dip/PG Cert that King’s College London (King’s) intends to run for students in 2024/25. King’s has made every effort to ensure that this information is both helpful and accurate but some changes, for example to courses, facilities or fees, may become necessary due to legitimate staffing, financial, regulatory or academic reasons. King’s will endeavour to keep changes to a minimum and to keep applicants informed appropriately. For this reason, it is important that you regularly check the website for updates or contact King’s using the contact details contained within this document. www.kcl.ac.uk

Marketing

This guide details the modules on offer for completion of ourPostgraduate Certificate, Postgraduate Diploma and MSc degrees. All modules are worth 15 credits each and will span a six to seven week teaching period.

Taking a break

Example one - Not taking a break

Example two - Taking a break

Example three - Taking a break

This guide details the modules on offer for completion of our
Postgraduate Certificate, Postgraduate Diploma and MSc degrees. All modules are worth 15 credits each and will span a six to seven week teaching period.